A case study on the key factors affecting customers behavioral intentions on Max's Restaurant

• Main Authors: Chuc Choc, Lance Derrick T., Feliciano, Albert Gene G., Tan, Gaile Bernadine Y., Uy, Michelle Valerie K.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14767
• Institution: De La Salle University

The Philippines tourism escalated and simultaneously increased its GDP. Consequently, it caused a boom in the hotel and restaurant industry. Since vast employment and commerce came from the restaurant sub-sector, companies within that sub-sector were examined. Through research, the study of key fact...