The impact of service innovation to perceived customer value in selected Five-Star Hotels in Metro Manila

• Main Authors: Cortes, Junimay Q., Gochuico, Freder John A., Liao, Maria Denise P., Tan, Rose Abelyn Y.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14769
• Institution: De La Salle University

The presence of many competitors had made it increasingly difficult for hotels to gain a competitive edge in doing business. With this in mind, the researchers thought of how service innovation will help these companies compete in their industry. It has been said by various researchers that service...