A marketing plan for the Ford Focus 2.0L Titanium

• Main Authors: Carag, Vonn-Trem M., Eusebio, Charles Patrick M., Llave, Rafael S., Jr., Tan, Eric Russell T.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing > Management; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14853; https://animorepository.dlsu.edu.ph/context/etd_bachelors/article/15495/viewcontent/CDTU020432_P.pdf
• Institution: De La Salle University

This marketing plan is meant for the use and execution exclusively by the Ford Group Philippines (FGP) for the year 2013; the plan aims is to promote the company’s main sedan, the Ford Focus, in particular, the Ford Focus 2.0 Titanium+. The marketing plan is based on the strategies and concepts foun...