A Sales promotion program for Nabisco no bake fudge brownie mix

Nabisco No Bake Fudge Brownie Mix (NNBFBM) is the only one of its kind in the local market and it does not have any direct competitors, therefore, we can say that it holds 100% market share in terms of the no bake category. Indirect competitors present are those who offer ready to eat brownies or th...

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Bibliographic Details
Main Authors: Ampil, Enrique, Chu, Lisa, Hilado, Anna Maria, Yap, Erwin
Format: text
Language:English
Published: Animo Repository 1991
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16748
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Institution: De La Salle University
Language: English