A Marketing plan for the energy transfer division of the F. Jacinto group of companies

• Main Authors: Ang, Rhea, Co, Jennifer, De Guzman, Lhea, Gocheco, Francis Lovejoy, Tan, Lynn Mitzi
• Format: text
• Language: English
• Published: Animo Repository 1996
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16754
• Institution: De La Salle University

The 1997 marketing plan for THE ENERGY TRANSFER DIVISION aims to increase net sales to P 513 million from P394 million in 1996. This constitutes a 30% increase from the previous year. A Market share of 63% in the oil companies total requirements is expected to be achieved for the year. This will be attained through the various programs outlined in the proposed marketing plan. The program includes establishing a formal organizational structure for the Group. Product and Systems Development and a Marketing Department. Advertising tools utilized for the year consists of trade fairs, internet links, and brochures. While promotional activities include free requalifying of cylinders (domestic market) and giving of free cylinders for the export market. The program also aims to constantly satisfy the needs of its clients through improving the overall value of the product thereby creating customer loyalty. This will be achieved through improved delivery policies and creation of an account management team. The total investment required for the implementation of the Marketing Plan is estimated to be at P 4.8 million for the entire Energy Transfer Group, this includes costs of evaluation and possible contingencies. The investment is expected to generate a net income after tax of approximately P 30 million in 1997. The plan expects to achieve a total net sales of P 1.4 billion over the next three years and a total net income after tax of P 125 million for the said period.