A Marketing plan for the energy transfer division of the F. Jacinto group of companies

The 1997 marketing plan for THE ENERGY TRANSFER DIVISION aims to increase net sales to P 513 million from P394 million in 1996. This constitutes a 30% increase from the previous year. A Market share of 63% in the oil companies total requirements is expected to be achieved for the year. This will be...

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Main Authors: Ang, Rhea, Co, Jennifer, De Guzman, Lhea, Gocheco, Francis Lovejoy, Tan, Lynn Mitzi
Format: text
Language:English
Published: Animo Repository 1996
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16754
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-17267
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-172672021-12-13T01:14:37Z A Marketing plan for the energy transfer division of the F. Jacinto group of companies Ang, Rhea Co, Jennifer De Guzman, Lhea Gocheco, Francis Lovejoy Tan, Lynn Mitzi The 1997 marketing plan for THE ENERGY TRANSFER DIVISION aims to increase net sales to P 513 million from P394 million in 1996. This constitutes a 30% increase from the previous year. A Market share of 63% in the oil companies total requirements is expected to be achieved for the year. This will be attained through the various programs outlined in the proposed marketing plan. The program includes establishing a formal organizational structure for the Group. Product and Systems Development and a Marketing Department. Advertising tools utilized for the year consists of trade fairs, internet links, and brochures. While promotional activities include free requalifying of cylinders (domestic market) and giving of free cylinders for the export market. The program also aims to constantly satisfy the needs of its clients through improving the overall value of the product thereby creating customer loyalty. This will be achieved through improved delivery policies and creation of an account management team. The total investment required for the implementation of the Marketing Plan is estimated to be at P 4.8 million for the entire Energy Transfer Group, this includes costs of evaluation and possible contingencies. The investment is expected to generate a net income after tax of approximately P 30 million in 1997. The plan expects to achieve a total net sales of P 1.4 billion over the next three years and a total net income after tax of P 125 million for the said period. 1996-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16754 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description The 1997 marketing plan for THE ENERGY TRANSFER DIVISION aims to increase net sales to P 513 million from P394 million in 1996. This constitutes a 30% increase from the previous year. A Market share of 63% in the oil companies total requirements is expected to be achieved for the year. This will be attained through the various programs outlined in the proposed marketing plan. The program includes establishing a formal organizational structure for the Group. Product and Systems Development and a Marketing Department. Advertising tools utilized for the year consists of trade fairs, internet links, and brochures. While promotional activities include free requalifying of cylinders (domestic market) and giving of free cylinders for the export market. The program also aims to constantly satisfy the needs of its clients through improving the overall value of the product thereby creating customer loyalty. This will be achieved through improved delivery policies and creation of an account management team. The total investment required for the implementation of the Marketing Plan is estimated to be at P 4.8 million for the entire Energy Transfer Group, this includes costs of evaluation and possible contingencies. The investment is expected to generate a net income after tax of approximately P 30 million in 1997. The plan expects to achieve a total net sales of P 1.4 billion over the next three years and a total net income after tax of P 125 million for the said period.
format text
author Ang, Rhea
Co, Jennifer
De Guzman, Lhea
Gocheco, Francis Lovejoy
Tan, Lynn Mitzi
spellingShingle Ang, Rhea
Co, Jennifer
De Guzman, Lhea
Gocheco, Francis Lovejoy
Tan, Lynn Mitzi
A Marketing plan for the energy transfer division of the F. Jacinto group of companies
author_facet Ang, Rhea
Co, Jennifer
De Guzman, Lhea
Gocheco, Francis Lovejoy
Tan, Lynn Mitzi
author_sort Ang, Rhea
title A Marketing plan for the energy transfer division of the F. Jacinto group of companies
title_short A Marketing plan for the energy transfer division of the F. Jacinto group of companies
title_full A Marketing plan for the energy transfer division of the F. Jacinto group of companies
title_fullStr A Marketing plan for the energy transfer division of the F. Jacinto group of companies
title_full_unstemmed A Marketing plan for the energy transfer division of the F. Jacinto group of companies
title_sort marketing plan for the energy transfer division of the f. jacinto group of companies
publisher Animo Repository
publishDate 1996
url https://animorepository.dlsu.edu.ph/etd_bachelors/16754
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