A Marketing plan for the energy transfer division of the F. Jacinto group of companies

• Main Authors: Ang, Rhea, Co, Jennifer, De Guzman, Lhea, Gocheco, Francis Lovejoy, Tan, Lynn Mitzi
• Format: text
• Language: English
• Published: Animo Repository 1996
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16754
• Institution: De La Salle University

The 1997 marketing plan for THE ENERGY TRANSFER DIVISION aims to increase net sales to P 513 million from P394 million in 1996. This constitutes a 30% increase from the previous year. A Market share of 63% in the oil companies total requirements is expected to be achieved for the year. This will be...