1994 proposed advertising campaign for Bench

• Main Authors: Arbolente, Marisel L., Lindo, Ma. Lourdes Victoria P., Montalban, Zarah Angela S.
• Format: text
• Language: English
• Published: Animo Repository 1993
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16778
• Institution: De La Salle University

Bench is currently the market leader in the apparel industry. It manufactures and markets shirts, slacks, polos and jeans. It competes with Penshoppe and Company B for its share of the market because they practically market the same products that Bench is offering to its consumers. Of these two comp...