1994 proposed advertising campaign for Bench

Bench is currently the market leader in the apparel industry. It manufactures and markets shirts, slacks, polos and jeans. It competes with Penshoppe and Company B for its share of the market because they practically market the same products that Bench is offering to its consumers. Of these two comp...

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Bibliographic Details
Main Authors: Arbolente, Marisel L., Lindo, Ma. Lourdes Victoria P., Montalban, Zarah Angela S.
Format: text
Language:English
Published: Animo Repository 1993
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16778
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Institution: De La Salle University
Language: English

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