A Proposed marketing plan for Del Monte Philippines, Inc.

• Main Authors: Chuaunsu, May Ranee Tan, Ebarvia, Sherilyn Navarro, Sia, Pollyanna Chua, Talento, Marietta Santos
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16857
• Institution: De La Salle University

Del Monte Philippines, Inc. launched Sliced Junior Pineapple (SJP) in the market on February 18, 1994. However, because Del Monte was still in the process of observing how the consumers would respond to the product, the company has not yet completely supported Sliced Junior Pineapple. Being the only...