Core values in a Philippine advertising agency: Their development and perceived effects on job performance

The study aimed to describe how the executives of a Filipino advertising firm defined, developed and inculcated the core values of their organization. It also identified the perceived facilitating and hindering factors as well as the strategies used in responding to the constraints. Furthermore, the...

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Bibliographic Details
Main Authors: Dela Cruz, Ann Charmina P., Dinsay, Litheyl Lynn T., Robles, Donna Aster G.
Format: text
Language:English
Published: Animo Repository 2000
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16967
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Institution: De La Salle University
Language: English