Core values in a Philippine advertising agency: Their development and perceived effects on job performance

• Main Authors: Dela Cruz, Ann Charmina P., Dinsay, Litheyl Lynn T., Robles, Donna Aster G.
• Format: text
• Language: English
• Published: Animo Repository 2000
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16967
• Institution: De La Salle University

The study aimed to describe how the executives of a Filipino advertising firm defined, developed and inculcated the core values of their organization. It also identified the perceived facilitating and hindering factors as well as the strategies used in responding to the constraints. Furthermore, the...