Assessing the effects of Corporate Social Responsibility (CSR) on customer purchase intention and employee organizational commitment of Philip Morris Philippines Manufacturing Inc. (PMPMI)

• Main Authors: Barcelon, Lei, Rono, Maria Carmela
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Social responsibility of business; Corporate culture
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17493
• Institution: De La Salle University

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute to sustainable economic development by working with stakeholders of the firm in a responsible manner. Various effects of CSR have been studied on both customer purchase intention and employee organizational commitment and posed conclusions to further strengthen CSR in the organization. This study survey 100 customers of Philip Morris Philippines Manufacturing International (PMPMI) to determine the effects of CSR practices on their purchase intention. 25 employees were also surveyed to determine the effects of CSR on organizational commitment. Results obtained revealed that CSR has a net effect of+19% on customer purchase intention and a +93% on employee organizational commitment. Positive net effects were also seen in majority of the measures of both variables which indeed shows that CSR is indeed beneficial to the organization.