Assessing the effects of Corporate Social Responsibility (CSR) on customer purchase intention and employee organizational commitment of Philip Morris Philippines Manufacturing Inc. (PMPMI)

• Main Authors: Barcelon, Lei, Rono, Maria Carmela
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Social responsibility of business; Corporate culture
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17493
• Institution: De La Salle University

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute to sustainable economic development by working with stakeholders of the firm in a responsible manner. Various effects of CSR have been studied on both customer purchase intention and employee organizational commitmen...