A descriptive case study on the franchise relationship of the Generics Pharmacy

• Main Authors: Rojas, Jan Aaron C., Sujanani, Karan K.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Franchises (Retail trade); Industrial management; Business > Management; Pharmaceutical industry
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17506
• Institution: De La Salle University

In the context of franchising, the relationship between the franchisor and the franchisee is critical to the success of the individual franchise, as well as to the success of the franchise system as a whole. Pharmaceutical franchising is an area of franchising that continues to grow rapidly in the P...