A proposed marketing plan for cheesecake etc.

• Main Authors: Canciller, Leon Michael M., Constantino, Anthony George P., Hizon, Mark Alexis H.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17551
• Institution: De La Salle University

The researchers would like to propose a marketing plan for cheesecake etc. that are focused on strengthening its brand position as a café and increasing awareness on other product lines. Cheesecake etc. sales comprises of 65-7-% of cheesecakes. So, this plan is to increase the sales of other produc...