A service plan for San Miguel Corporation's San Miguel Food Shop

• Main Authors: Buenaventura, Rina Marie Pauline S., Dabbay, Yasmin Elenore L., Soriano, Pamela Bianca V.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17555
• Institution: De La Salle University

This paper aims to make San Miguel Food Shop in President's Avenue the most preferred convenience store for its fast-food services. To achieve this, the proponents believe that the firm should use their service delivery as their leverage against other players. Efforts should come from training...