Revolutionizing Reva: A marketing plan for Unisport Marketing Corporation

• Main Authors: Jacinto, Rainier, Ong, Irwin, Soriano, Stefanie, Yu, Gregory
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Footwear—Marketing; Thongs (Sandals)—Marketing; Footwear industry—Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17583; https://animorepository.dlsu.edu.ph/context/etd_bachelors/article/18096/viewcontent/Revalutionizing_Reva_A_marketing_plan_for_Unisport_Marketing_Corporation2.pdf
• Institution: De La Salle University

In the Philippines, flip-flops are a favored choice for casual footwear due to the extremely opposite weathers, altering from dry and wet seasons. Hence, there is an abundance of flip-flop retailers in the Philippines, some of whom focus on the high-end niche and others on the low-end masses (A. Pam...