An advertising campaign for BPI Express Teller Express Payment System

• Main Authors: Gonzalez, Ana Maria M., Legasto, Jennifer Anne V., Vizcarra, Karen A.
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17654
• Institution: De La Salle University

In 1987, BPI introduced the first ATM debit card with the Express Payment System (ESP). Years later, other banks followed. Considering the fact that EPS was launched 14 years ago, its awareness and usage level is not as impressive as expected. Only 10% of BPI Express Teller cardholders use it and ba...