An advertising campaign for ovaltine power

• المؤلفون الرئيسيون: Balagtas, Louella, Co, Joanne, Tiu, Juli Ann
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2000
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/17679

This group underwent training in J. Walter Thompson where they were involved in the Ovaltine Power account. After conducting an extensive Usage Attitude and Image (UAI) research on Ovaltine Power, results indicated that Ovaltine Power and Milo are almost equal in terms of awareness of the brand. In...