An advertising campaign for ovaltine power
This group underwent training in J. Walter Thompson where they were involved in the Ovaltine Power account. After conducting an extensive Usage Attitude and Image (UAI) research on Ovaltine Power, results indicated that Ovaltine Power and Milo are almost equal in terms of awareness of the brand. In...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2000
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17679 |
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| Institution: | De La Salle University |
| Language: | English |