An integrated marketing communications campaign for NCAA on AKTV
For the past decade, the National Collegiate Athletic Association also known as the NCAA has been living in the realm of its home, ABS-CBN's Studio 23. Shelled as the bastard son of sports by the network, it has not grown and lived up to its own identity. Regaining strength and perspective, the...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18212 |
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| Institution: | De La Salle University |
| Language: | English |