An integrated marketing communications campaign for NCAA on AKTV

• Main Authors: Barra, Jamila Kendra, Bagsic, Claude Marie, Cammayo, Bianca., Ty, Wendeline
• 格式: text
• 語言: English
• 出版: Animo Repository 2012
• 主題: Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/18212

For the past decade, the National Collegiate Athletic Association also known as the NCAA has been living in the realm of its home, ABS-CBN's Studio 23. Shelled as the bastard son of sports by the network, it has not grown and lived up to its own identity. Regaining strength and perspective, the...