An integrated marketing communications campaign for NCAA on AKTV

• Main Authors: Barra, Jamila Kendra, Bagsic, Claude Marie, Cammayo, Bianca., Ty, Wendeline
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18212
• Institution: De La Salle University

For the past decade, the National Collegiate Athletic Association also known as the NCAA has been living in the realm of its home, ABS-CBN's Studio 23. Shelled as the bastard son of sports by the network, it has not grown and lived up to its own identity. Regaining strength and perspective, the...