A service plan for Toyota Balintawak

• Main Authors: Mesina, Michael Joseph D., Ngo, Jon Bertram O., Pascual, Joaquin Nicolo E.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Automobile dealers > Philippines; Toyota Balintawak (Philippines) > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18223
• Institution: De La Salle University

Toyota Balintawak lives up to their goal that customer should always comes first and that it is their mission to provide their customers with quality products and reliable services to ensure that their customer is only given the best of comfort but are satisfied as well. But since every dealership carries the same product, prices and discounts offered as set by Toyota Motor Philippines, dealerships have to find a way on how to differentiate themselves from one another, one of these ways is a different approach to the selling process. Since Toyota Motor Philippines teaches every dealership a standard Toyota Sales Process on how Marketing Professionals should ideally conduct their sales process, the researchers have identified several points that were not expounded on when creating the Sales Process Manual which is deemed to be ideal. Two of these points will be the focus of this study namely, a way to standardize the proposed sales processes and the negative effects of waiting time. These processes can be mitigated and solved through the various sales tools that this study will propose and they will be implemented as part of the current sales process, which in turn benefits the company by keeping customers which will ultimately lead to increase in sales and customer satisfaction as well. In this study, Toyota Balintawak will adhere to their customer for life mission by giving customers their guaranteed quality service, as this will be reflected in the feedback received at the end of the sales process, as well as increase the salesmanship of its Marketing Professionals and improve inventory management and efficiency through correct usage of the tools as discussed in this study. In this study, Toyota Balintawak will adhere to their Customer for Life mission by giving customers their guaranteed quality service, as this will be reflected in the feedback received at the end of the sales process, as well as increase the salesmanship of its Marketing Professionals and improve inventory management and efficiency through correct usage of the tools as discussed in this study.