A marketing plan on Nike Running 2013 for Nike Philippines Inc.

• Main Authors: Golfo, Iana Christine S., Jaime, Noel Antonio C., Pereyra, Fernan Miguel K., Yamaminami, Aya L.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18253
• Institution: De La Salle University

Running is not that popular compare to Basketball it is way too far from it, but nowadays more and more fun run events are happening and more and more people are running as a form of exercise. Filipinos are starting to be conscious about their health they want to live a healthy lifestyle or even just a balance one. Nike's primary target market originally is the ages17-24, class AB and C but it seems to be that they are not that responsive when it comes to Nike Running category it is more obvious that adults are more responsive. The group wanted to redirect the consumers of Nike to its original target market, in this paper in the running category of Nike. No changes in products were done it is only in the approach on how to deliver the message to the right market. The concept of running is molded to a way the target market would be interested in.