Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.
from digital cameras to inkjet printers. Under the company comes the Canon PIXMA series that handles various kinds of printers from basic home printers to professional ones. Albeit the wide range of models, Canon PIXMA has a unified ambition: to endorse creative connectivity. Canon PIXMA P200 positi...
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oai:animorepository.dlsu.edu.ph:etd_bachelors-187682022-01-28T01:40:32Z Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. Bautista, Irish Wendy P. Cueto, Maria Anna Isabela H. Gonzales, Patricia R. from digital cameras to inkjet printers. Under the company comes the Canon PIXMA series that handles various kinds of printers from basic home printers to professional ones. Albeit the wide range of models, Canon PIXMA has a unified ambition: to endorse creative connectivity. Canon PIXMA P200 positions itself as a printer that fits essentially in your household with its compact design. An affordable quality printer with the basic functions of Print, Scan, and Copy, it was released on September 2013 with limited and minimal marketing efforts. With its promising features and accessories, it deserves to be advertised with more aggression and venture. The campaign aims to establish an integrated marketing communications strategy that would target a potential and growing market that suit s the characteristics of Canon PIXMA P200hip moms. These are moms ages 25-35 from socio-economic classes AB and C who have free time for their kids and are fond of documenting their kids activities. The campaign would employ advertising strategies that make use of a cross between digital or new media and below-the-line marketing efforts. Per clients request not to implement above-the-line or traditional marketing, the campaign would maximize the other techniques in order to spark the interest and gain the hearts of the consumers. 2013-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/18255 Bachelor's Theses English Animo Repository Marketing |
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Marketing Bautista, Irish Wendy P. Cueto, Maria Anna Isabela H. Gonzales, Patricia R. Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. |
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from digital cameras to inkjet printers. Under the company comes the Canon PIXMA series that handles various kinds of printers from basic home printers to professional ones. Albeit the wide range of models, Canon PIXMA has a unified ambition: to endorse creative connectivity.
Canon PIXMA P200 positions itself as a printer that fits essentially in your household with its compact design. An affordable quality printer with the basic functions of Print, Scan, and Copy, it was released on September 2013 with limited and minimal marketing efforts. With its promising features and accessories, it deserves to be advertised with more aggression and venture.
The campaign aims to establish an integrated marketing communications strategy that would target a potential and growing market that suit s the characteristics of Canon PIXMA P200hip moms. These are moms ages 25-35 from socio-economic classes AB and C who have free time for their kids and are fond of documenting their kids activities.
The campaign would employ advertising strategies that make use of a cross between digital or new media and below-the-line marketing efforts. Per clients request not to implement above-the-line or traditional marketing, the campaign would maximize the other techniques in order to spark the interest and gain the hearts of the consumers. |
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text |
author |
Bautista, Irish Wendy P. Cueto, Maria Anna Isabela H. Gonzales, Patricia R. |
author_facet |
Bautista, Irish Wendy P. Cueto, Maria Anna Isabela H. Gonzales, Patricia R. |
author_sort |
Bautista, Irish Wendy P. |
title |
Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. |
title_short |
Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. |
title_full |
Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. |
title_fullStr |
Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. |
title_full_unstemmed |
Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. |
title_sort |
canon pixma p200: cherish moments: an integrated marketing communications campaign for canon marketing (philippines) inc. |
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Animo Repository |
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2013 |
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https://animorepository.dlsu.edu.ph/etd_bachelors/18255 |
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