Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.

from digital cameras to inkjet printers. Under the company comes the Canon PIXMA series that handles various kinds of printers from basic home printers to professional ones. Albeit the wide range of models, Canon PIXMA has a unified ambition: to endorse creative connectivity. Canon PIXMA P200 positi...

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Main Authors: Bautista, Irish Wendy P., Cueto, Maria Anna Isabela H., Gonzales, Patricia R.
Format: text
Language:English
Published: Animo Repository 2013
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18255
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-18768
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-187682022-01-28T01:40:32Z Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc. Bautista, Irish Wendy P. Cueto, Maria Anna Isabela H. Gonzales, Patricia R. from digital cameras to inkjet printers. Under the company comes the Canon PIXMA series that handles various kinds of printers from basic home printers to professional ones. Albeit the wide range of models, Canon PIXMA has a unified ambition: to endorse creative connectivity. Canon PIXMA P200 positions itself as a printer that fits essentially in your household with its compact design. An affordable quality printer with the basic functions of Print, Scan, and Copy, it was released on September 2013 with limited and minimal marketing efforts. With its promising features and accessories, it deserves to be advertised with more aggression and venture. The campaign aims to establish an integrated marketing communications strategy that would target a potential and growing market that suit s the characteristics of Canon PIXMA P200hip moms. These are moms ages 25-35 from socio-economic classes AB and C who have free time for their kids and are fond of documenting their kids activities. The campaign would employ advertising strategies that make use of a cross between digital or new media and below-the-line marketing efforts. Per clients request not to implement above-the-line or traditional marketing, the campaign would maximize the other techniques in order to spark the interest and gain the hearts of the consumers. 2013-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/18255 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
Bautista, Irish Wendy P.
Cueto, Maria Anna Isabela H.
Gonzales, Patricia R.
Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.
description from digital cameras to inkjet printers. Under the company comes the Canon PIXMA series that handles various kinds of printers from basic home printers to professional ones. Albeit the wide range of models, Canon PIXMA has a unified ambition: to endorse creative connectivity. Canon PIXMA P200 positions itself as a printer that fits essentially in your household with its compact design. An affordable quality printer with the basic functions of Print, Scan, and Copy, it was released on September 2013 with limited and minimal marketing efforts. With its promising features and accessories, it deserves to be advertised with more aggression and venture. The campaign aims to establish an integrated marketing communications strategy that would target a potential and growing market that suit s the characteristics of Canon PIXMA P200hip moms. These are moms ages 25-35 from socio-economic classes AB and C who have free time for their kids and are fond of documenting their kids activities. The campaign would employ advertising strategies that make use of a cross between digital or new media and below-the-line marketing efforts. Per clients request not to implement above-the-line or traditional marketing, the campaign would maximize the other techniques in order to spark the interest and gain the hearts of the consumers.
format text
author Bautista, Irish Wendy P.
Cueto, Maria Anna Isabela H.
Gonzales, Patricia R.
author_facet Bautista, Irish Wendy P.
Cueto, Maria Anna Isabela H.
Gonzales, Patricia R.
author_sort Bautista, Irish Wendy P.
title Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.
title_short Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.
title_full Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.
title_fullStr Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.
title_full_unstemmed Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc.
title_sort canon pixma p200: cherish moments: an integrated marketing communications campaign for canon marketing (philippines) inc.
publisher Animo Repository
publishDate 2013
url https://animorepository.dlsu.edu.ph/etd_bachelors/18255
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