An integrated Marketing Communications Campaign for Close Up Deep Action

• Main Authors: Chatto, Patrise Ysabel M., Fucio, Noelle Alexandra C., Placido, Daniel E., Saldua, Beatriz Marie T., San Juan, Eugenie B.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18264
• Institution: De La Salle University

CloseUp Deep Action is a gel toothpaste and mouthwash in one that provides long lasting fresh breath. It is one of CloseUp's products with three variants: Red Hot, Peppermint Splash, and Menthol Fresh. It is also one of the products developed by the oral care experts of Unilever. Unilever is th...