An Integrated marketing communications campaign for Unahco's Petsure A Vitamin C Supplement for Dogs

UNAHCO has numerous leading brands in the animal healthcare segment. They have always had their eyes set on the Companion animal market due to its promise of great potential, UNAHCO is venturing into the Companion Animal Market and will start with Supplements as its initial investment. They launched...

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Bibliographic Details
Main Author: Saldua, Natasha Victoria Ariadne L.
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4889
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Institution: De La Salle University
Language: English