A marketing plan for differentiated fuel oil PROJECT BLUE: Shell BlueFuel

• Main Authors: Canilao, Jordan, Dykimching, Rebbie, Fernandez, Regina, Gatmaitan, Raymond
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: PROJECT BLUE; Shell BlueFuel; Pilipinas Shell Petroleum Corporation; Fuel > Philippines > Marketing; Power resources > Philippines > Marketing; Energy industries > Philippines > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18397
• Institution: De La Salle University

They say when man discovered fire, he jumped for joy, but when he discovered fuel oil, he jumped into the future. Being converted into energy, fuel oil has been the lifeblood of the industrial sector for years. The usage of fuel has brought a lot of comfort for human way of life. It has sustained businesses and organizations, which in turn serves the present standard of living. However, abuse of usage has taken a toll on this world where all living creatures take sanctuary. Burning of fuel has produced byproducts such as nitrogen oxides, sulfur dioxide and alike all directly affect the environment which concerns the quality of life within the planet. Times have certainly changed and life has lost its simplicity. And as complexity of life furthers, more is taken from mother earth than given back. In some sense of recognizing the truth, man seems to be digressing into a crumbling future. In retrospect, this project will introduce a revolution in the fuel oil industry. Technology, innovation, and care for human life brings fourth Shell's new product, which answers the call of the future: Shell BlueFuel. The product promises to minimize cleaning and maintenance of equipments, to answer the growing environmental concerns, to generate better fuel efficiency, and to minimize cost. The campaign 2Project Blue3, aims to introduce the product Shell BlueFuel along with an approach to reinforce environmental awareness and importance in the hopes of not just continuing the existence of businesses and people, but improving their quality of life.