A marketing plan for differentiated fuel oil PROJECT BLUE: Shell BlueFuel

• Main Authors: Canilao, Jordan, Dykimching, Rebbie, Fernandez, Regina, Gatmaitan, Raymond
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: PROJECT BLUE; Shell BlueFuel; Pilipinas Shell Petroleum Corporation; Fuel > Philippines > Marketing; Power resources > Philippines > Marketing; Energy industries > Philippines > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18397
• Institution: De La Salle University

They say when man discovered fire, he jumped for joy, but when he discovered fuel oil, he jumped into the future. Being converted into energy, fuel oil has been the lifeblood of the industrial sector for years. The usage of fuel has brought a lot of comfort for human way of life. It has sustained bu...