Effects of bank service quality and customer satisfaction on customer loyalty: Banks around De La Salle University

• Main Authors: Canites, Charmaine C., Lam, Kavan Hobart Y., Reyes, Criselda Janine B., Villalobos, Raissa R.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Banks and banking > Philippines; Customer loyalty; Consumer satisfaction; Finance and Financial Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18503
• Institution: De La Salle University

Over the years, financial system in the Philippines has developed through continuous reform and deregulations. Due to intense competition, the major thing that distinguishes a bank among others is the standard of service they offer (Lasser et al., 2000 Yavas and Yasin, 2001, as cited in Dhandabani,...