Za: A marketing plan for a product innovation

Za: A marketing plan for a product innovation

Za is a cosmetic brand designed to support women who desire sophisticated beauty. It also has a skincare line. Za Cosmetics entered the Philippines only in May 2013 and had a launching event last July 2013. As of December 2013, Za Cosmetics has promoted their BB Cream and the Perfect Solution Restor...

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Bibliographic Details
Main Authors: Bello, Rafael Eloy Arceo, Pantino, Rina Bianca Sipin, Razon, Erickson Aguilar, Tamina, Katrina Isabel Quiambao, Tan, Denice Francine Chua Chiaco
Format: text
Language:English
Published: Animo Repository 2013
Subjects:
Marketing > Philippines
Cosmetics > Philippines
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18540
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Institution: De La Salle University
Language: English
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