An integrated marketing communications campaign for props tools and cosmetics

As the Philippine economy becomes one of the fastest growing, consumer affluence rises as well, according to global payment solutions firm (Visa Inc.) (Inquirer,2016). Alongside, the e-commerce industry has been growing since 2015 and more Filipinos prefer to shop online according to studies. The be...

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Bibliographic Details
Main Author: Soriano, Micah Karenina
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5348
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Institution: De La Salle University
Language: English