An integrated marketing communications campaign for props tools and cosmetics

• Main Author: Soriano, Micah Karenina
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Cosmetics > Philippines; Electronic commerce > Philippines; Marketing > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5348
• Institution: De La Salle University

As the Philippine economy becomes one of the fastest growing, consumer affluence rises as well, according to global payment solutions firm (Visa Inc.) (Inquirer,2016). Alongside, the e-commerce industry has been growing since 2015 and more Filipinos prefer to shop online according to studies. The be...