A marketing plan for Sunnies by Charlie

• Main Authors: Cayaba, Alisandra Erika S., Gamboa, Ma. Beatriz S., Suan, Ada Lynn M., Ventura, Bianca Maria P.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Eyewear > Philippines > Marketing; Marketing; Advertising; Sunnies by Charlie, Inc
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18545
• Institution: De La Salle University

Eyewear in the Philippines is expected to have a strong growth in terms of spectacle frames due to higher disposable incomes and the trend of spending on eye health care. Moreover, spectacle frames are being considered a fashion accessory. Spectacle frames are still widely purchased in optical store...