An integrated marketing communications campaign for Wendy's

• Main Authors: Basa, Angelita Astrid, Eufracio, Therese, Serdanco, Marygrece, Wu, Xin, Yutankin, Kaitlyn Chelsea
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Fast food restaurants > Philippines > Marketing; Convenience foods > Marketing; Wendy's; Advertising; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18549
• Institution: De La Salle University

The fast food industry is among the leading consumer good in the country. Fast food companies enjoy a constant growth in the country because of the need for food that is prepared fast. This is due to the busy lifestyle of the urban population. Fast food chains also are expanding their branches outsi...