A corporate identity package for HFL gourmet kitchen

• Main Authors: Ong, Jean Christiana B., Paras, Ma. Katrina C.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Subjects: Helen Flores Libunao Gourmet Kitchen > Marketing; Corporate image > Philippines; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/4951
• Institution: De La Salle University

HFL Gourmet Kitchen is a food catering service that doesn't only serve extraordinarily good food but also provides its clients with an exquisite and elegant fine dining experience at all times. HFL Gourmet Kitchen stated its need for a corporate identity package that will update its current image based on the changes they have undergone throughout the years. The proponents therefore produced a corporate identity package which included a new logo that was placed on the following applications: business card, letterhead, envelope, brochure, menu, menus for fax, and food boxes. New designs, layouts, and photographs were also done for these applications. A booklet of guidelines was also created for the organization's use for technical specifications and printing purposes. This booklet also contained guidelines for future applications if and when the organization decides to have them. This included the gift card, truck design, outdoor signage, and uniform.