A communication materials package for the Philippine Blood Center (PBC) on adopting innovations through information and uncertain reduction

• Main Authors: Go, Charleen Denice L., Lin, Eanne Yeanne O.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Philippine Blood Center > Public relations; Online social networks in business; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/5481
• Institution: De La Salle University

The group created a communication materials package for the Philippine Blood Center (PBC), the government blood bank of the Department of Health. PBC aims to supply safe and adequate blood by conducting blood drives in universities within Metro Manila. The main target audience of the organization is...