Development of decision support matrix: determining the effectiveness of service recovery level in e-tailing
Service failures occur even in the best run service industry. These service failures tend to effect the satisfaction of the customers, which becomes one of the reasons for the customers to shift to another service provider. With that, an effective service recovery strategy plays a vital role in miti...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/7189 |
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| Institution: | De La Salle University |
| Language: | English |