Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studie...
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oai:animorepository.dlsu.edu.ph:etd_bachelors-79532021-08-02T14:18:55Z Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products Coronado, Andrew Joseph Q. Leonaro, Ricardo P., III Lim, Francis Ryan B. This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studied. It was found out that Consumer Ethnocentrism and Gender is positively correlated with each other when it comes to preference for Local apparel. This study contributes to the very limited works in terms of consumer preference of Filipinos. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/7309 Bachelor's Theses English Animo Repository Ethnocentrism Brand choice Quality of products Consumers' preferences General factor (Psychology) Motivation research (Marketing) Social perception |
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Ethnocentrism Brand choice Quality of products Consumers' preferences General factor (Psychology) Motivation research (Marketing) Social perception |
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Ethnocentrism Brand choice Quality of products Consumers' preferences General factor (Psychology) Motivation research (Marketing) Social perception Coronado, Andrew Joseph Q. Leonaro, Ricardo P., III Lim, Francis Ryan B. Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products |
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This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studied. It was found out that Consumer Ethnocentrism and Gender is positively correlated with each other when it comes to preference for Local apparel. This study contributes to the very limited works in terms of consumer preference of Filipinos. |
format |
text |
author |
Coronado, Andrew Joseph Q. Leonaro, Ricardo P., III Lim, Francis Ryan B. |
author_facet |
Coronado, Andrew Joseph Q. Leonaro, Ricardo P., III Lim, Francis Ryan B. |
author_sort |
Coronado, Andrew Joseph Q. |
title |
Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products |
title_short |
Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products |
title_full |
Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products |
title_fullStr |
Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products |
title_full_unstemmed |
Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products |
title_sort |
consumer ethnocentrism, ethnic social identity, gender and their relationships with filipino preference for local and international products |
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Animo Repository |
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2010 |
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https://animorepository.dlsu.edu.ph/etd_bachelors/7309 |
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1707059247013953536 |