Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products

This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studie...

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Main Authors: Coronado, Andrew Joseph Q., Leonaro, Ricardo P., III, Lim, Francis Ryan B.
Format: text
Language:English
Published: Animo Repository 2010
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/7309
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-7953
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-79532021-08-02T14:18:55Z Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products Coronado, Andrew Joseph Q. Leonaro, Ricardo P., III Lim, Francis Ryan B. This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studied. It was found out that Consumer Ethnocentrism and Gender is positively correlated with each other when it comes to preference for Local apparel. This study contributes to the very limited works in terms of consumer preference of Filipinos. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/7309 Bachelor's Theses English Animo Repository Ethnocentrism Brand choice Quality of products Consumers' preferences General factor (Psychology) Motivation research (Marketing) Social perception
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Ethnocentrism
Brand choice
Quality of products
Consumers' preferences
General factor (Psychology)
Motivation research (Marketing)
Social perception
spellingShingle Ethnocentrism
Brand choice
Quality of products
Consumers' preferences
General factor (Psychology)
Motivation research (Marketing)
Social perception
Coronado, Andrew Joseph Q.
Leonaro, Ricardo P., III
Lim, Francis Ryan B.
Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
description This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studied. It was found out that Consumer Ethnocentrism and Gender is positively correlated with each other when it comes to preference for Local apparel. This study contributes to the very limited works in terms of consumer preference of Filipinos.
format text
author Coronado, Andrew Joseph Q.
Leonaro, Ricardo P., III
Lim, Francis Ryan B.
author_facet Coronado, Andrew Joseph Q.
Leonaro, Ricardo P., III
Lim, Francis Ryan B.
author_sort Coronado, Andrew Joseph Q.
title Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
title_short Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
title_full Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
title_fullStr Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
title_full_unstemmed Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products
title_sort consumer ethnocentrism, ethnic social identity, gender and their relationships with filipino preference for local and international products
publisher Animo Repository
publishDate 2010
url https://animorepository.dlsu.edu.ph/etd_bachelors/7309
_version_ 1707059247013953536