Consumer ethnocentrism, ethnic social identity, gender and their relationships with Filipino preference for local and international products

• Main Authors: Coronado, Andrew Joseph Q., Leonaro, Ricardo P., III, Lim, Francis Ryan B.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Ethnocentrism; Brand choice; Quality of products; Consumers' preferences; General factor (Psychology); Motivation research (Marketing); Social perception
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7309
• Institution: De La Salle University

This study aims to provide more information with the preference of Filipino towards Internationally and locally produced products specifically in relation to Consumer Ethnocentrism, Ethnic Social Identity and Gender. Preference for International and Local Apparel and Food & Beverages were studie...