Kalieyaan: A short feature film on a fictional invention called brain juice

Commercialism is the process which creates a relationship between the audience and advertiser (Mosco 145). According to Jean Baudrillard, a French cultural theorist, capital gained control of the mode of signification and consumption as well as the mode of production, while utilizing an aesthecized...

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Main Authors: Celemin, Mira Vista, Domasian, Audrey Mae
Format: text
Language:English
Published: Animo Repository 2010
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/7606
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-82512021-07-28T12:55:19Z Kalieyaan: A short feature film on a fictional invention called brain juice Celemin, Mira Vista Domasian, Audrey Mae Commercialism is the process which creates a relationship between the audience and advertiser (Mosco 145). According to Jean Baudrillard, a French cultural theorist, capital gained control of the mode of signification and consumption as well as the mode of production, while utilizing an aesthecized commodification to promote the wonders and joys of the consumer society (Harms and Kellner). The corporations have gained power over people by having the ability to indirectly tell people what is important or what to consume, using the aestheticized advertising. This results to the creation of a person who uses buying and consumption as a solution to problems thus making consumerism their way of life. In an alternative society, a breakthrough has been made by the invention of Brain Juice. It is a soda that can give you instant information for 2 hours, the content of which depends on the flavor. Cirrilo, a skeptical 18 year old boy constantly argues with his mother and friends about how he believes Brain Juice is useless and bad for their health. It is revealed that Cirrilo has made a viral video about his reasons for disliking the product, which he discovered by observing his mother and his friends. Brain Juice posits temporary solutions brought about by artificial needs because of advertising yet it doesn't help solve their problems in real life but only makes them insane (without them knowing it) as a side effect of withdrawal. He is chased down by the company and killed as his best friend, Andy, finally watches the video in the end and learns of the truth behind Brain Juice. 2010-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/7606 Bachelor's Theses English Animo Repository Feature films Advertising--Social aspects Advertising--Management Communication--Social aspects
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Feature films
Advertising--Social aspects
Advertising--Management
Communication--Social aspects
spellingShingle Feature films
Advertising--Social aspects
Advertising--Management
Communication--Social aspects
Celemin, Mira Vista
Domasian, Audrey Mae
Kalieyaan: A short feature film on a fictional invention called brain juice
description Commercialism is the process which creates a relationship between the audience and advertiser (Mosco 145). According to Jean Baudrillard, a French cultural theorist, capital gained control of the mode of signification and consumption as well as the mode of production, while utilizing an aesthecized commodification to promote the wonders and joys of the consumer society (Harms and Kellner). The corporations have gained power over people by having the ability to indirectly tell people what is important or what to consume, using the aestheticized advertising. This results to the creation of a person who uses buying and consumption as a solution to problems thus making consumerism their way of life. In an alternative society, a breakthrough has been made by the invention of Brain Juice. It is a soda that can give you instant information for 2 hours, the content of which depends on the flavor. Cirrilo, a skeptical 18 year old boy constantly argues with his mother and friends about how he believes Brain Juice is useless and bad for their health. It is revealed that Cirrilo has made a viral video about his reasons for disliking the product, which he discovered by observing his mother and his friends. Brain Juice posits temporary solutions brought about by artificial needs because of advertising yet it doesn't help solve their problems in real life but only makes them insane (without them knowing it) as a side effect of withdrawal. He is chased down by the company and killed as his best friend, Andy, finally watches the video in the end and learns of the truth behind Brain Juice.
format text
author Celemin, Mira Vista
Domasian, Audrey Mae
author_facet Celemin, Mira Vista
Domasian, Audrey Mae
author_sort Celemin, Mira Vista
title Kalieyaan: A short feature film on a fictional invention called brain juice
title_short Kalieyaan: A short feature film on a fictional invention called brain juice
title_full Kalieyaan: A short feature film on a fictional invention called brain juice
title_fullStr Kalieyaan: A short feature film on a fictional invention called brain juice
title_full_unstemmed Kalieyaan: A short feature film on a fictional invention called brain juice
title_sort kalieyaan: a short feature film on a fictional invention called brain juice
publisher Animo Repository
publishDate 2010
url https://animorepository.dlsu.edu.ph/etd_bachelors/7606
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