A study on emotions elicited by public service advertisements and their elicitors on college students

The researchers studied emotions elicited by public service advertisements and their elicitors. There were two kinds of public service advertisements that were shown. These are poverty-related (help-others) and health-related advertisements (self-help). Data was gathered among 160 college students o...

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Bibliographic Details
Main Authors: Lao, Mark Russell C., Mallillin, Ezekiel Elijah A., Ong, Ludovic Lyon K.
Format: text
Language:English
Published: Animo Repository 2008
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/10487
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Institution: De La Salle University
Language: English