A study on emotions elicited by public service advertisements and their elicitors on college students

• Main Authors: Lao, Mark Russell C., Mallillin, Ezekiel Elijah A., Ong, Ludovic Lyon K.
• 格式: text
• 語言: English
• 出版: Animo Repository 2008
• 主題: Advertising, Public service; Emotions > Social aspects; Psychology
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/10487
• 機構: De La Salle University

The researchers studied emotions elicited by public service advertisements and their elicitors. There were two kinds of public service advertisements that were shown. These are poverty-related (help-others) and health-related advertisements (self-help). Data was gathered among 160 college students o...