A study on emotions elicited by public service advertisements and their elicitors on college students
The researchers studied emotions elicited by public service advertisements and their elicitors. There were two kinds of public service advertisements that were shown. These are poverty-related (help-others) and health-related advertisements (self-help). Data was gathered among 160 college students o...
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Main Authors: | Lao, Mark Russell C., Mallillin, Ezekiel Elijah A., Ong, Ludovic Lyon K. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2008
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/10487 |
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Institution: | De La Salle University |
Language: | English |
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