A study on emotions elicited by public service advertisements and their elicitors on college students

• Main Authors: Lao, Mark Russell C., Mallillin, Ezekiel Elijah A., Ong, Ludovic Lyon K.
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Advertising, Public service; Emotions > Social aspects; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10487
• Institution: De La Salle University

The researchers studied emotions elicited by public service advertisements and their elicitors. There were two kinds of public service advertisements that were shown. These are poverty-related (help-others) and health-related advertisements (self-help). Data was gathered among 160 college students o...