Kalieyaan: A short feature film on a fictional invention called brain juice

• Main Authors: Celemin, Mira Vista, Domasian, Audrey Mae
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Feature films; Advertising > Social aspects; Advertising > Management; Communication > Social aspects
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/7606
• Institution: De La Salle University

Commercialism is the process which creates a relationship between the audience and advertiser (Mosco 145). According to Jean Baudrillard, a French cultural theorist, capital gained control of the mode of signification and consumption as well as the mode of production, while utilizing an aesthecized...