Measuring the effectiveness of the Facebook content orientations of chosen social enterprises
This study focused on discovering which among the seven Facebook content orientations adapted from Camara et al. (2017) is the most effective in eliciting a positive attitude toward the message, eliciting a positive attitude toward the brand, increasing the likelihood to purchase products, and incre...
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Main Authors: | , , , |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2018
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/7996 |
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Institution: | De La Salle University |
Language: | English |
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