A marketing plan for Max's restaurant

• Main Authors: De Leon, Dominic Vincent, Escuela, Natassia Iris, Liwag, Juan Manuel, Chen, Pingsha
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Max's restaurant; Chain restaurants > Philippines > Marketing; Restaurants > Philippines > Marketing; Restaurant management > Philippines > Marketing; Management > Philippines > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8317
• Institution: De La Salle University

To increase revenue of Maxs Restaurant by increasing sales during down times of the restaurant by using strategies that would attract customers to come into the restaurant at those times, and by tapping into the younger market, who is aged 21-30, who are already familiar with the brand, because of their spending power and potential for this market to make revenues of the restaurant grow, and providing them with new promotions that would better cater to the wants and needs of this particular segment. While maintaining the status of the restaurant as the number one full service restaurant in terms of brand share, and gaining ground in the entire restaurant industry of the Philippines from its previous rank as 8.