A marketing plan for Max's restaurant

• Main Authors: De Leon, Dominic Vincent, Escuela, Natassia Iris, Liwag, Juan Manuel, Chen, Pingsha
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Max's restaurant; Chain restaurants > Philippines > Marketing; Restaurants > Philippines > Marketing; Restaurant management > Philippines > Marketing; Management > Philippines > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/8317
• Institution: De La Salle University

To increase revenue of Maxs Restaurant by increasing sales during down times of the restaurant by using strategies that would attract customers to come into the restaurant at those times, and by tapping into the younger market, who is aged 21-30, who are already familiar with the brand, because of t...