Uks na uks: A documentary on the ukay-ukay phenomenon as seen by three ukay-ukay enthusiasts
Since the mid-1980s, the ukay-ukay industry in the Philippines has grown into a nationwide phenomenon extending its geographical coverage to Metro Manila and other parts of Visayas and Mindanao. Now, more and more Filipinos are joining in the ukay-ukay trade--serving not only the financially-constra...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/8599 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | Since the mid-1980s, the ukay-ukay industry in the Philippines has grown into a nationwide phenomenon extending its geographical coverage to Metro Manila and other parts of Visayas and Mindanao. Now, more and more Filipinos are joining in the ukay-ukay trade--serving not only the financially-constrained CDE markets but also the variety-seeking AB customers. Focusing on the stories of three different ukay-ukay buyers in the Philippines, this paper argues that the ukay-ukay phenomenon's audience is not limited to those who are having a hard time coping with finances. The project explores other possible motivations of ukay-ukay consumers in buying goods. By comparing and contrasting the different personalities and motivations of the subjects: the fashionista, the shopaholic and the practical one, the documentary shows the diversity of those engaged in the ukay-ukay phenomenon. |
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